Ohio Township Association - Leadership Academy - Electives - Communicating and Working with the Media

Communicating and Working with the Media

Length: 2 hours

Description: This is a workshop about developing effective working relationships with the media representatives and organizations that cover your meetings. The workshop will focus on the basic principles and practices that will provide a framework for improving your media relations skills.

I. Understanding the Media

Roles and Jobs of Press, Radio and Television Reporters
Roles and Jobs of Editors
Roles and Jobs of Program Directors
Roles and Jobs of Headline Writers

II. Preparing the Media for Your Meetings

Announcement with Agenda
Sharing the Agenda Packet
Background Material
Background Briefing

III. Preparing Yourself For:

Meetings
Press Conferences
Interviews
Awkward Moments for an Interview
The Unexpected Phone Call
Return Your Calls

IV. Developing Effective Media Relations

Using and Abusing the Media - "the ice is very thin"
Cultivating Media Contacts
Manipulation to Look Good
Co-opting for Your Own PR
Combative Relationships and Constant Challenges

V. Honesty and Accessibility Go a Long Way

This page last updated on February 5, 2008.

Ohio Township Association 6500 Taylor Road, Suite A Blacklick, OH 43004 Phone: (614) 863-0045 Fax: (614) 863-9751 To contact webmaster e-mail: OTA@OhioTownships.org			Hosted by: Center for Public Management and Regional Affairs at Miami University 2 Harrison Hall Oxford, OH 45056 E-mail: CPMRA@muohio.edu Phone: (513) 529-6959 Fax: (513) 529-6939